Bank Credit Cards in India
12.05.11
ICICI Bank in India has launched a major campaign to expand its bank credit card offerings by including EMV Standard chips in its new ICICI Bank Coral Credit Card. EMV stands for Europay, MasterCard, Visa, and this type of chip offers the benefits of added security to cardholders by protecting them against counterfeiting and account skimming.
The embedded microchips contains encrypted information about the card holder. The Coral Credit Card is the latest offering in the ICICI Gemstone Collection of credit cards, and it offers the added benefit of cash back rewards on all purchases via the multi partner loyalty program called PAYBACK. Card holders can redeem PAYBACK points they earn as cash that is credited to their account at Rs. 25 per point, or they can redeem points for gifts.